Liverpool’s chances of securing Mohamed Salah and Virgil van Dijk on new long-term contracts may have received a significant boost following the lucrative agreement with Adidas. The German sportswear behemoth has entered into a ‘multi-year deal’ with Liverpool, set to start producing kits from the 2025/26 season.
Adidas will be taking over from Nike, who have been associated with Liverpool since 2020, as the team’s sportswear provider. This marks a return to the three-striped brand for Liverpool, having previously been supplied by Adidas between 1985-1996 and 2006-2012.
While fans are celebrating the news that Liverpool will be returning to Adidas next season, the club’s management is likely grinning at the prospect of the deal. According to the Liverpool Echo, Adidas will be doubling the amount of money Liverpool were previously receiving from Nike, which is close to $39 million/£30 million a year.
This could not have come at a better time for Liverpool, considering the discussions with both Salah and Van Dijk, as well as Trent Alexander-Arnold, another star whose contract is due to expire, over a new contract. Alexander-Arnold has been strongly linked with a move to Real Madrid, but there is high confidence that agreements can be reached with Salah and Van Dijk – provided the financials align.
Adidas executives will likely be hoping that Liverpool can secure contract extensions as well, considering they would undoubtedly want Salah or Van Dijk – ideally both – to promote next season’s kits when they are unveiled. As things stand, neither will be at the club beyond this summer.
In a statement released earlier this week, the Premier League champions-elect said: “From August 1, 2025, LFC will wear the iconic three stripes for the third time in its illustrious history, with adidas supplying a range of match kit, training kit and culture wear to all men’s, women’s and Academy teams and LFC Foundation staff.
“LFC and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first from 1985 to 1996 and again from 2006 to 2012.
“During this time the Reds secured an array of silverware, including three top-flight domestic league titles and three FA Cup wins. The Adidas kit is synonymous with success at LFC and considered among the most universally loved strips with large sections of supporters.”
