The campaign is part of an ongoing commitment by the DFL and the DFL Foundation to promote diversity and prevent discrimination in modern football. These campaigns have been in operation since 2012. Last year saw the introduction of the current motto: ‘TOGETHER! Sstop hate. Be a team.’ Before that, the message was ‘Stop Racism’. The #BundesligaWIRKT platform provides an overview of the commitment made by the DFL and its clubs.
The ‘TOGETHER!’ campaign will run parallel to an international initiative taking place between 17 and 30 March.
While last year, the focus was on the demand to “Stop Hate,” this year’s campaign focuses on the positive message “Be a Team.”
Marc Lenz, DFL Managing Director and Chairman of the DFL Foundation Council, said: “Unity in society is currently particularly important in order to counteract division and shape a positive future. As a society, we must stand together as a team, in order to move forward – just as football exemplifies week after week on the pitch.”
