The first partnership of its kind for both organisations will see the five-time Bundesliga winners and six-time Super Bowl champions build on a relationship which already extends beyond their mutual yellow-and-black colours.
“Borussia Dortmund and the Pittsburgh Steelers share more than colours – we share the commitment to bring sports and culture together through the power of our brands. We are rooted in history and bonded by tradition,” said Marc Lingenhoff, Managing Director for BVB Americas, Inc.
“When exploring various expansion opportunities for BVB in the United States, we saw the Steelers as the ideal partner with tremendous success on the field, as well as a legacy of excellence off the field. Known for its resilience and community-first approach, the Steelers are a cornerstone of Pittsburgh’s identity – and the same can be said for BVB in our Dortmund community as well. We are proud and excited to bring this synergistic partnership to life on the global stage, with the fan at the centre of everything we do.”
