Liverpool will be given a parting gift by Nike after securing the 2024/25 Premier League title.
The Reds are set to change kit supplier from next season onwards and it was confirmed in March that Adidas will reunite with Liverpool for a multi-year partnership. The new Adidas merchandise will be available from 1 August and it is the third time Liverpool has teamed up with the sporting fashion giant in its history.
“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” said Billy Hogan, chief executive officer at LFC, when the partnership was confirmed.
“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”
However, the Adidas deal means the Reds’ supplier contract with Nike is set to end. Liverpool has partnered with the US outfitter since 2020.
The club will begin and end that five-year contract as English champions after it was confirmed that Liverpool has secured first place following a 5-1 win over Tottenham Hotspur last weekend.
As per The Athletic, Liverpool will be rewarded with a $2.5million ($2M) payout as a result of clinching the title.
That will be a welcome boost heading into the transfer market, with Virgil van Dijk already revealing he expects a “big summer” at Anfield.
It is likely Liverpool will have similar arrangements with other commercial partners, with Arne Slot’s side set to receive the highest payment of any club in the Premier League after winning the title.
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“There is no specific prize for being crowned champions but Liverpool will earn the biggest payment from the Premier League’s “central payments”.
“The merit payments are based on a sliding scale calculated according to where you finish in the league, from 1st to 20th,” the Premier League revealed this week.
“The champions receive 20 times the basic merit payment, the club finishing second 19 times, and so on, down to the club finishing bottom receiving one times the merit payment.
“Last year, the highest merit payment was £22.6million claimed by Manchester City as champions, while Sheffield United received the lowest merit payments (£1.1m) as the bottom club.”
