Liverpool’s valuation has seen a significant surge over the past year, thanks in part to its return to Champions League action. Its recent Premier League triumph has helped too.
The Reds, who clinched the league title last month under Arne Slot’s debut season at Anfield, have experienced a steady increase in valuation since Fenway Sports Group took over in October 2010 for an estimated $398 million (£300 million), ending the unpopular reign of former owners Tom Hicks and George Gillett.
Investments in infrastructure and squad, coupled with hiring top-tier talent across the board, have transformed Liverpool into consistent title contenders. Being frequently in the hunt for the Champions League is a major element too.
This, along with a robust balance sheet compared to competitors, has led to a faster growth in the club’s value. Despite some investors recently withdrawing from European football due to macroeconomic factors and falling broadcast revenues in certain markets, Liverpool remains an attractive investment opportunity.
Sportico, a US sports business website that annually evaluates major professional leagues and sports worldwide, has published its 2025 Most Valuable Soccer Club list.
Liverpool currently holds the fourth position but has narrowed the gap with the top English team, Manchester United, who maintain a high valuation despite their competitive struggles over the past decade or so.
(Image: Liverpool FC via Getty Images)
Sportico’s valuation methodology considers various factors such as historical sales, market size and interest, brand strength, on-field performance, lease terms, debt burden, additional obligations, and future economic expectations.
By 2025, Liverpool’s valuation is projected to be $5.59bn (£4.19bn), an increase of $477 million (£360 million) year on year from the $5.08 billion (£3.83 billion) it was valued at in the 2024 list. The gains seen across the 2025 list were significantly aided by the strength of the British pound (up six per cent) and the Euro (five per cent) against last year’s valuations.
A $5.56 billion (£4.19 billion) valuation for Liverpool would mean a return of investment of $5.16 billion (£3.89 billion) over the last 15 years for FSG, which equates to an increase of 1,297 per cent.
FSG has been associated with a potential sale in the recent past, with 2022 bringing much speculation around a possible exit. However, the club had been seeking to get a valuation of the whole asset as they looked to sell a piece, something that was concluded in September 2023 with the sale of a single-digit stake in the football club to the New York-based investment firm, Dynasty Equity.
Learn more
Liverpool remains a long-term play for FSG, with US sources knowledgeable about the matter claiming that the ownership group has a renewed sense of vigor.
The investment strategy has always been about increasing the club’s value. An exit will occur when it appears that a decline is imminent, but that’s still a long way off. The 9.4 per cent growth over the past year is a solid return, surpassing the growth of the previous year.
There’s no immediate need for FSG to leave Liverpool, and with plenty of opportunities still available, the focus is on expanding other business areas and reducing dependence on broadcast revenues. There’s room for growth, although the evolving nature of broadcast rights may alter things in the future.
