Keeping it in the family.
Another Hoeneß rises at Bayern Munich.
This time it is Benjamin, nephew of Uli — and brother to VfB Stuttgart coach Sebastian — who has assumed the mantle of “Director of Global Partnerships” with a focus on the club’s development in North America.
The news was announced in February. As captured below via @iMiaSanMia:
Benjamin Hoeneß (Uli Hoeneß’ nephew and Sebastian Hoeneß’ brother) has been appointed Bayern’s ‘Director of Global Partnerships’. He will manage the club’s international activities together with Peter Romics, and will report directly to CFO Michael Diederich. The focus is primarily on North America. Benjamin Hoeneß has been working at Bayern since 2007 in various roles.
Bayern’s international visibility and presence is an important part of its status as a leading footballing brand and financial powerhouse. As the top German club the Bavarians are also an ambassador for the Bundesliga worldwide.
Looking for final thoughts and analysis of Germany’s UEFA Nations League quarterfinal tie vs. Italy? What about an update on where things stand as Bayern Munich ramps back up — and the latest news on Florian Wirta and his potential move to Bayern? Awesome, then we have you covered with the latest edition of the Bavarian Podcast Works Show, which is available on Patreon, Spotify, or below:
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